About Us

The Company

Glam-it! by JennGlamCo is a female technology, beauty, fashion, lifestyle brand that allows young women to customize their own makeup using eco-friendly products.  All products are vegan, paraben free, sulfate free, gluten free and cruelty free. Founded as a passion project in 2013 by serial entrepreneur Jennifer Cheng, Glam-it! was named “Top 20 Hottest Startups” by HK Business Magazine and was also a recipient of “Best Beauty Brand 2016” by HKMVC.  Glam-it! products are available at luxury retail stores including Harvey Nichols, and via online retail partnerships.

The Mission

The Company’s mission is to empower girls and young women everywhere by saving time and space, making it easier to focus on matters important to them.  Glam-it! promotes the beauty within by encouraging social and environmental responsibility that keeps the world sustainable and beautiful. Glam-it! collaborates with brands with similar missions to develop high tech sustainable fashion, beauty and female lifestyle products with a proportion of each collaboration going to a partnering charity.


Our Story
Founder Jennifer Cheng, while studying at Brown University was also working as a model and actress in New York.  She found herself running around the city holding multiple bags of makeup to auditions and photo-shoots. During this time while traveling to university and work in the subways across New York, Cheng saw girls everywhere facing similar problems, stumbling around with their makeup bags and cumbersome beauty routines, lacking sufficient space and time. After completing her education, she gained experience as a serial entrepreneur and investor with successful exits from different start-ups;  In 2013, Jennifer returned to her roots in beauty and founded Glam-it! where she and her team invented the GlamPact, the 1st all-in-1 customizable makeup compact with a light.



This innovative patent-pending product is the first light-up, all-in-one, and rechargeable LED mirror compact with refillable and completely customizable makeup modules. Glampact allows young women to choose from a range of eco-friendly cosmetics to design their own individual unique compact. 

Founder & Director , AKA CGG Chief Glam Girl - Jennifer Cheng

Born and raised in the US, Jennifer had a career as an actress and a model in New York City. Jennifer graduated with a BA in International Relations from Brown University and received an MBA from Hong Kong University of Science & Technology. A serial millennial entrepreneur, she held management positions at tech companies and startups including Director of Business Development APAC for Rackspace (NYSE: RAX), Vice President of uBuyiBuy (NASDAQ: GRPN) and Vice President of BEECRAZY (ASX: EN88). With startup exits under her belt, Jennifer continues building startups including investing and advising in luxury jewelry brand Plukka (ASX: PKA), Bonham Strand, and others.

Mediazone’s Female Entrepreneur of the Year ; Ernest & Young Global Young Entrepreneur of the Year, Finalist ; Female Entrepreneur of the Year, Woman of Influence, AmCham, Finalist ; SuperAchiever Woman Award, CMO Asia ; Most Promising Entrepreneur Award, APE



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